Influencer Marketing Evolution
As mega-influencers with millions of followers fall out of favor, brands are leveraging micro-influencers with smaller but highly engaged audiences. These authentic connections allow for more targeted, relatable campaigns. Social media-savvy markets like Indonesia, Thailand, and the Philippines are embracing this shift towards niche influencers.
Increased Adoption of Data Lakehouse Architecture
As more companies move their data to the cloud, adopting a modern lakehouse architecture positions them to harness the full power of their data assets and drive enhanced business insights.
OpenAI’s Use of YouTube Data
Does transcribing over a million hours of YouTube videos and using it to train AI models demonstrate ingenious innovation or overreach?
Ephemeral Content for Authentic Engagement
Exclusive, temporary posts set businesses apart by providing urgency and exclusivity. Follow along to explore ephemeral content on platforms like Instagram Stories and Snapchat.
IoT in Industrial Applications
This article explores key use cases, implementation challenges, and best practices to integrate IoT into operations. These insights will position one to capitalize on IoT and gain a competitive edge.
Enhanced AI Capabilities in Cloud Services
Microsoft recently added support for Phi-3 models in Azure, bringing advanced AI into the reach of more developers.
Zero Trust Architecture
In this article, we will explore the key tenets of zero trust architecture and guide on implementing it effectively.