Social Media Platforms and News Distribution
Explore how social media transforms news consumption. Learn about the pros and cons for journalists as they adapt to an era of personalized news feeds.
Reddit and OpenAI Partnership
This collaboration aims to implement advanced AI capabilities across Reddit to enhance content moderation, improve user recommendations, and provide more engaging community experiences overall.
AI-Powered Social Media Features
From automatically generated captions on videos to suggested responses in messaging apps, social media platforms are increasingly integrating AI into their products.
Influencer Marketing Evolution
As mega-influencers with millions of followers fall out of favor, brands are leveraging micro-influencers with smaller but highly engaged audiences. These authentic connections allow for more targeted, relatable campaigns. Social media-savvy markets like Indonesia, Thailand, and the Philippines are embracing this shift towards niche influencers.
Ephemeral Content for Authentic Engagement
Exclusive, temporary posts set businesses apart by providing urgency and exclusivity. Follow along to explore ephemeral content on platforms like Instagram Stories and Snapchat.
Social Commerce: The Future of E-commerce in the Asia Pacific
In the Asia Pacific region, social commerce is poised to transform online shopping. Platforms like Facebook, Instagram, and TikTok are becoming virtual shopfronts. As social media usage explodes across Asia, smart companies are adapting their strategies. They engage you where you spend your time – on social apps and messaging platforms. In this article, we explore the social commerce revolution in the Asia Pacific.
Short-Form Video Platforms Dominating Social Media
From dancing trends to recipe videos, it does not discriminate its influence even among different generations. In the Asia Pacific, we’ve seen firsthand how TikTok, Instagram, and the likes have reshaped content consumption.